In a nod to the vibrant and revolutionary spirit of the student protests in Paris during May 1968, the iconic fashion house Gucci presents its new Pre-Fall 2018 campaign titled "Dans Les Rues Gucci." Shot by acclaimed photographer Glen Luchford, the campaign pays homage to the documentarist style of the era while infusing it with a modern twist that is unmistakably Gucci.
The campaign captures the essence of the student awakening and uprising that swept through Paris in 1968, with its message of rebellion, freedom, and societal change. The images reflect the energy and passion of the era, translating it into a contemporary visual language that is both nostalgic and fresh.
Gucci Dans Les Rues Preview 1
In the first preview of the Gucci Dans Les Rues campaign, we are introduced to a group of young individuals who make up the eclectic Gucci tribe. Dressed in a mix of Gucci's signature bold prints, luxurious fabrics, and quirky accessories, they exude a sense of individuality and self-expression that is at the core of the Gucci brand.
For Gucci Dans Les Rues, the eclectic Gucci tribe are young rebels with a cause, channeling the rebellious spirit of the May 1968 protests in Paris. They are unapologetically bold and unafraid to push boundaries, just like the students who took to the streets nearly five decades ago to demand change and challenge the status quo.
Pour cette campagne Gucci Dans Les Rues, l’éclectique tribu incarne la jeunesse rebelle avec une cause, canalisant l’esprit contestataire des manifestations de mai 1968 à Paris. Ils sont audacieux et sans peur de repousser les limites, tout comme les étudiants qui ont investi les rues il y a près de cinq décennies pour exiger des changements et remettre en question l'ordre établi.
Gucci Dans Les Rues Pre
The Gucci Dans Les Rues campaign is a celebration of individuality, creativity, and freedom of expression. It embraces diversity in all its forms and encourages self-discovery and self-acceptance. The campaign challenges traditional notions of beauty and style, inviting everyone to embrace their unique quirks and eccentricities.
Under the creative direction of Christopher Simmonds, the Gucci Dans Les Rues campaign brings together a diverse cast of models, artists, and activists to create a visual narrative that is as inclusive as it is striking. The images are a testament to the power of fashion to transcend boundaries and unite people from all walks of life.
Publicités Gucci
Gucci has always been at the forefront of innovation and creativity in the fashion industry. With its bold and daring aesthetic, the brand has redefined luxury and become a symbol of self-expression and individuality. The Gucci Dans Les Rues campaign is yet another example of the brand's commitment to pushing boundaries and challenging norms.
Gucci: Dans Les Rues
The Gucci Dans Les Rues campaign is not just a fashion statement, but a cultural statement. It pays tribute to a pivotal moment in history when the youth of Paris rose up against oppression and demanded a better future. The campaign serves as a reminder that fashion can be a powerful tool for social change and a platform for self-expression.
Gucci Dans Les Rues from art director, Christopher Simmonds —
The Gucci Dans Les Rues campaign is a visual feast for the eyes, with its bold colors, striking patterns, and eclectic mix of styles. Under the direction of art director Christopher Simmonds, the campaign captures the essence of the May 1968 protests in Paris and translates it into a contemporary and high-fashion context.
“gUcci danS lES rUES” or may ’68 aS political KitSch
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